This year, the holiday shopping season is expected to generation just over one trillion dollars. Many small businesses need a piece of that financial pie, but aren’t sure how they can compete with big box stores. How do you let customers know that you’re having a sale, too?
An app can bridge the gap between print and online advertising. Here’s how to use your business’s app to boost holiday sales and connect with customers.
Connect with Surveys
A short survey can tell you what customers are looking for this holiday season, and why they’re most likely to come into your business. Send out a quick survey with 3-5 key questions, and give customers a digital coupon if they complete the survey. You’ll better understand your demographic and boost in-store sales.
Post Holiday Specials
If you’re hosting a Black Friday sale or participating in Small Business Saturday, let customers know with a sneak peek on your app. You can even host pop-up sales or daily / weekly specials to entice customers to come in several times!
Make a Personal Connection
When customers are connected to your business through an app, you have access to them even when they’re not in the store. You can send coupons, ask for shopper feedback, and thank them for their patronage. Those small steps go a long way in building customer relationships. If your business needs to expand its marketing strategy, an app is a great place to start. Make the investment today – the dividends will pay off throughout the year!