In my last post, I discussed how to make over your business for the upcoming year. In today’s post, we’re sharing four tips for refreshing your retail store.
Clear Outdated / Unsold Items
Outdated stock can make your business look dated. Plus, merchandise that has been sitting around for a while tends to fade or get dusty.
Go through your clearance shelves and pull
anything that hasn’t sold, and donate it. Look through your regular merchandise
and move stock that isn’t moving to clearance. By cleaning out merchandise that
isn’t moving, you’ll make room for new or more appealing products.
Rearrange / Update Shelving
Has your store been sporting the same layout for years? Moving things around can give you a fresh outlook and can encourage customers to browse for longer. Rearrange shelving, and replace any broken or outdated shelving.
This is also a good time to check your flooring and walls – do any areas behind shelves need a fresh coat of paint? Do the floors need to be swept and mopped? Carpet squares replaced? These are all simple and inexpensive updates that can significantly change the look of your retail store.
Good, clear signage is vital to a store’s success. Can customers clearly see your hours of operation? How about signage for restrooms? Sales & specials?
Another important consideration for signage is language. There are dozens of languages spoken in the DFW Metroplex. While Spanish is a common second language choice for signs, you may also need to consider other languages depending on your customer base. While it’s not necessary to list an alternate language on every sign, a few well-placed signs in common customer languages, or signage in areas that cater specifically to another culture, can be helpful.
Check POS Systems
If your POS system is running slow, it may be time for an upgrade. Research your current system and see if software updates are available. If you don’t like your current POS system, find out what your options are – you may be able to switch to another software if you’re not under contract. This is also a good time to look into other payment options, such as offering mobile pay.
Updating your business doesn’t have to cost tens of thousands of dollars. With a good plan, a little elbow grease, and a few hundred bucks, you can change the look for your store for the better!