How can small business owners compete against corporations with their seemingly endless resources and mammoth advertising budgets? After more than 30 years in marketing, I’ve learned how to maximize ad dollars.
First, Know Your Audience
Before you spend another dollar on advertising, as yourself: Who is my target market, and where do I find them? Knowing which advertising methods work best for your business will help you maximize a return on your investment.
Boost Online Reviews
Never underestimate the power of a positive review! Online reviews are the new Yellow Pages, and they’re free. Google and Yelp are the two most popular online review sites, and both allow businesses to set up a free account to claim your business, post your own photos, and interact with customers.
Buy Telemarketing Lists
Telemarketing lists are great for business focuses on B2B sales or service. These lists are well priced and include contact info for your ideal leads. Many also have built in CRMs, making it easier to track your outreach efforts.
Budget for SEO Marketing
As a small business owner, you don’t have to know all the ins and outs of SEO – you simply need to partner with a company that can help you. Go with SEO companies that have offshore staff – you’ll spend less money for the same quality of service.
The good news is that all of these methods can be implemented for $1,000 or less. You don’t need a big budget to be successful; you simply need to know how to make the most of the budget you have.