I say it often: print’s not dead. While many businesses turning to social media advertising and web-centric content, it’s a mistake to leave print out of the equation. In a world of digital, print stands out – literally. Here are three print pieces you can and should invest in to grow your business.
Considered the staple of business print media, business cards are still one of the best ways to share your business and contact information. Use both sides of the card to make the most use of your card’s space. You can also add a QR code with a link to your website or business app.
If you’re expanding your business or adding new services or features, door hangers can let your target customers know. These are great for reaching out to specific neighborhoods or to a mailing list.
Stickers / Magnets
This is an inexpensive and fun way to get the word out about your business. Customers can use them in a variety of ways – from holding information on their fridge to decorate their vehicle or laptop.
All of these options are cost effective, and when printed in larger quantities, can last several months or even years, in the case of magnets.
Don’t fall for the hype that print is on its way out. It’s alive and well, and when used properly, can be a significant strategy for your business.